As Ghana's e-commerce sector continues to grow rapidly, understanding payment preferences is crucial for both businesses and consumers. Our analysis of payment trends reveals interesting insights.
Mobile Money Dominance
Mobile Money continues to be the preferred payment method for online purchases in Ghana, accounting for approximately 65% of all e-commerce transactions. MTN MoMo leads with 45% market share, followed by Vodafone Cash at 12% and AirtelTigo Money at 8%.
Card Payments Growing
Debit and credit card payments now account for about 25% of online transactions, up from 18% in 2024. The growth is driven by increased card issuance by banks, improved security measures, and growing consumer confidence in online card payments.
Cash on Delivery
Despite the growth in digital payments, Cash on Delivery still accounts for about 10% of e-commerce transactions. This method remains popular among first-time online shoppers who prefer to inspect products before paying.
How Intact Ghana Adapts
At Intact Ghana, we support all major payment methods to ensure every customer can shop comfortably. Our checkout process is optimized for both mobile money and card payments, with additional security measures to protect every transaction.
The Future
We predict that by 2028, digital payments will account for over 95% of e-commerce transactions in Ghana, with mobile money maintaining its lead position. We're committed to staying at the forefront of payment innovation to serve our customers better.